Most of my young life was spent sprinting through airports with my flight attendant mom, chasing open seats to somewhere new. That taught me how to move fast, adapt quickly, and stay calm in chaos — skills that turned out to be

useful in the world of SEO.

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I’m a Senior SEO & Content Strategy Manager who believes strategy should be as sustainable as it is smart.

 

My background in journalism means I approach SEO with an editorial lens: clarity, storytelling, and precision, backed by data and technical expertise.

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Here’s what that looks like in practice:

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• Guide site migrations — managing redirects, schema, site architecture, and content to maintain and grow search visibility.

• Drive organic traffic growth — creating strategies that expand reach while optimizing for real conversions.

• Build future-ready SEO strategies — adapting to algorithms, AI, and LLMs to keep your brand visible as search evolves.

• Lead cross-functional teams — uniting writers, designers, and developers to deliver measurable, SEO-driven results.

 

When I’m not untangling site architecture or geeking out in GA4 dashboards, you’ll probably find me bruised but smiling — upside down on aerial silks, strapped into a snowboard, or trying not to break bones on a skateboard.

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I graduated from the University of Nevada, Reno with a B.A. in Journalism (emphasis in advertising) and a minor in communications.